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Brand & Media Guide

Use of our name

Our complete name is Chicago Women in Trades. We are not “the” Chicago Women in Trades.

Boilerplate statements

About Chicago Women in Trades (long)

Chicago Women in Trades (CWIT) was established in 1981 by tradeswomen to support and advocate for women in nontraditional occupations. CWIT works to build women’s access and promote their advancement in the skilled trades through training programs, policy and advocacy, and technical assistance initiatives. Learn more about our work: cwit.org

Chicago Women in Trades (short)

Chicago Women in Trades (CWIT) trains and advocates for women in the construction trades. Learn more about our work: cwit.org

Logo guidelines

Our logo represents women at work, mixed with bold typography to represent the overall strength of the community we serve.

Dark version (primary)

The dark logo should be used on a white or solid light-colored background. The white version can be used against a black or solid dark-colored background.

Light version

How to display the logo

The image in our logo should never be separated from the name and used on its own, and vice versa.

Always maintain a clear space around the logo so that it doesn’t compete with other elements or lose its distinction. The width of the S in the CWIT logo is equal to X. Maintain this X clearance zone around the logo on all sides.

Our logos have been cropped and sized to include the clearspace.

Minimum display size:

Print: 1 inch wide

Web: 96 pixels wide


Do not stretch the logo horizontally or vertically, or tilt or rotate the logo. Always resize proportionally.

Do not add outlines, gradients, or different colors/shades to the logo.

Do not add decorative elements, lines or text to the logo.

DOWNLOAD CWIT’S LOGOS

CWIT-logos



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Media

Chicago Women in Trades (CWIT) is available for media opportunities and offers expertise on advancing women in skilled construction trades through training, advocacy, and retention. We specialize in pre-apprenticeship programs, policy efforts for gender equity construction, and industry consulting for work environments.

CONTACT: communications@cwit.org

Let’s Break the Concrete Floor.


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