Skip to main content

Brand & Media Guide

Since 1981, Chicago Women in Trades has worked to build women’s access and promote their advancement in the construction trades. We achieve this through comprehensive training programs, strategic policy initiatives, and vital industry support. 

This guide provides media partners and external collaborators with the standards to tell our story accurately and consistently. Thank you for helping us uphold the integrity and impact of the CWIT brand.

Use of Our Name

Our complete name is Chicago Women in Trades. We are not “the” Chicago Women in Trades.

Boilerplate Statements

About Chicago Women in Trades (long)

Chicago Women in Trades (CWIT) was established in 1981 by tradeswomen to support and advocate for women in nontraditional occupations. CWIT works to build women’s access and promote their advancement in the skilled trades through training programs, policy and advocacy, and technical assistance initiatives. Learn more about our work: cwit.org

Chicago Women in Trades (short)

Chicago Women in Trades (CWIT) trains and advocates for women in the construction trades. Learn more about our work: cwit.org

Logo Guidelines

Our logo represents women at work, mixed with bold typography to represent the overall strength of the community we serve.

Dark version (primary)

The dark logo should be used on a white or solid light-colored background. The white version can be used against a black or solid dark-colored background.

Light version

How to Display Our Logo

The image in our logo should never be separated from the name and used on its own, and vice versa.

Always maintain a clear space around the logo so that it doesn’t compete with other elements or lose its distinction. The width of the S in the CWIT logo is equal to X. Maintain this X clearance zone around the logo on all sides.

Our logos have been cropped and sized to include the clearspace.

Minimum display size:

Print: 1 inch wide

Web: 96 pixels wide

Do not stretch the logo horizontally or vertically, or tilt or rotate the logo. Always resize proportionally.

Do not add outlines, gradients, or different colors/shades to the logo.

Do not add decorative elements, lines or text to the logo.

DOWNLOAD CWIT’S LOGOS

CWIT-logos

Primary Color Palette

Recent Press Coverage

‘The Key To Our Success Is Community’: What The West Side’s Future Of Workforce Development Looks Like
Christine Schmidt | Block Club Chicago | July 1, 2026

Trump’s Anti-DEI Efforts Struggle Under Federal Judges’ Scrutiny
Chris Marr and Khorri Atkinson | Bloomberg Law | May 6, 2026

Women’s Work: Women are making space for themselves in the trades despite federal efforts to reverse their progress.
Casey Chaffin | Oregon Humanities Magazine | April 22, 2026

Sparking change: Chicago Women in Trades empowers female welders
Erin McElroy | WGN | March 26, 2026

These women pursued a skilled trade — here’s what they told us about their experience in a male-dominated world
Jessica Dickler | CNBC | March 15, 2026

NPR podcast: Women in the Skilled Trades Face New Hurdles
Andrea Hsu | NPR | February 1, 2026

Media

Chicago Women in Trades (CWIT) is available for media opportunities. 

  • We provide insights into running pre-apprenticeship programs and helping women succeed in male-dominated industries.
  • Expert commentary on local, state and federal policies impacting tradeswomen.
  • Guidance on how the construction and manufacturing workforce systems can support welcoming environments.
  • We have access to working tradeswomen and CWIT program graduates who can share their journeys as they navigate union apprenticeships and careers in the construction trades.

CONTACT: communications@cwit.org

Follow Our Work

To keep up to date with news from Chicago Women in Trades, sign up to receive email updates and follow us on social media.

Let’s Break the Concrete Floor.

Follow Us On Socials

Follow Our Work

SIGN UP FOR EMAIL